Our Partner

Uber

Our sharing economy partner

Pioneering rideshare brand Uber believes that good things happen when people move. Uber uses the sharing economy to get more people out of their personal cars and into more efficient modes of transport, which reduces carbon emissions and material use.

Uber has partnered with Citizens of the Great Barrier Reef to support our work protecting and conserving the Reef. As part of our partnership, Uber will donate $100,000 to Citizens to help support our reef conservation programs including Reef Tracks and the Great Reef Census. Uber will also donate the equivalent value of every scUber ride to Citizens.

Uber is committed to harnessing the power of technology for good. By partnering with Citizens, who share our tech and data-driven approach, we can work together to raise awareness and protect this global icon so that it can be enjoyed by future generations for years to come.

Susan Anderson, Uber Regional General Manager Australia and New Zealand

Circular economy and climate change

Citizens believes that the circular economy provides answers to some of the biggest environmental challenges we face and the sharing economy is one part of the circular picture.

Unsustainable manufacturing and overconsumption are fuelling climate change - the most significant threat to the Reef. Today, only 9% of materials used are recycled and reused by the global economy – a figure which includes fossil fuels, metals, biomass and minerals.

Carpooling is one of the most immediate, impactful changes a person can make to reduce their carbon footprint.

By using assets with untapped capacity, like parked or unused cars, Uber reduces private car ownership and encourages people to use more efficient modes of transport.

Uber’s approach to utilising resources already in circulation provides a path forward, and gives people a way to use their social and consumer power as a force for good.

Carpool economies

Carpooling is commonly cited as one of the most immediate, impactful changes a person can make to help reduce their carbon footprint
Carpooling twice a week has the potential to reduce a person's CO₂ footprint by 2.6 tonnes a year
In 2018, if Uber riders had driven alone instead of sharing their rides, Uber estimates that nearly 3.5 million more kilometres would have been travelled in Australia — consuming nearly 165,000 litres of fuel and emitting 430 tonnes of CO₂

Our partnership

The partnership will initially focus on supporting the following programs:

Reef Tracks

Uber's submarine scUber will explore different areas of the Great Barrier Reef, while collecting data to support reef research and monitoring. With tracking technology enabled, the sub will be visible in real-time on the Reef Tracks marine life tracker.

Meet the Reef's residents

The Great Reef Census

Uber will support the development of this world-first citizen science effort through a financial and resource investment program. The ambition of the Census program is to establish a broad snapshot of the Reef’s status in a way that is credible, scientifically sound and provides valuable insights for its management, while also mobilising the global community to be involved in its ongoing protection.

Learn about the Census

Citizens Atlas

This digital hub showcases the innovative research and conservation projects working to safeguard the Reef and the species that call it home. Uber will support the expansion of the Atlas to incorporate reef-saving actions and measure their collective impact, and to grow the Atlas into the most comprehensive guide to what’s happening on the Reef.

Discover the projects

Want to partner up with us?

Email us at [email protected]